“With the relaunch of www.VisitScotland.com, we wanted to clearly position ourselves as Scotland’s most important travel and information portal,” commented Marco Truffelli, CEO of ETourism Ltd, the company that runs VisitScotland.com. “Distinguishing between the Visitor`s Guide and the Online Travel Shop allows us to meet users’ different needs even better. If you are looking for information, you will find it in the Visitor`s Guide; if you wish to make a booking, the Online Travel Shop will have what you need.”
The Scottish web-based travel portal www.VisitScotland.com was set up by a public-private partnership in 2002. Tiscover provided the complete technology for the booking and back office operations. www.VisitScotland.com allows visitors to browse over 14,000 providers and 130 Tourist Information Centres. It is the UK’s most successful national tourism organisation’s website attracting 11 million web visits in 2007.
